M2 Partners is an end-to-end digital transformation consulting firm helping organizations navigate complex marketing challenges through strategic, technology-enabled solutions. Our journey began in strategic consulting and has evolved into a global practice grounded in long-standing partnerships, including over a decade of collaboration with Adobe.
Today, we work alongside organizations worldwide, bringing senior-led expertise, a business focused mindset, and scalable innovation to help clients stay competitive and drive measurable impact.
2011
A bold beginning
In 2011, Jill M. Speirs launched M2 Partners in the US and Canada with a clear goal: to help organizations navigate complex marketing challenges through strategic consulting. From the start, M2 Partners was built on innovation, trust, and the belief that genuine partnerships lead to better outcomes.
2012
The Neolane Partnership
Partnering with Neolane marked a key milestone in our early journey. This initiative allowed us to translate strategy into action by bringing advanced, automated campaign management capabilities to marketers, strengthening our ability to deliver technology-driven solutions and setting the stage for what would become a long-standing Adobe partnership.
2013
Adobe Partnership
Following Adobe’s acquisition of Neolane, M2 entered a defining chapter as a dedicated Adobe partner. Following Adobe’s acquisition of Neolane, M2 entered a defining chapter as a dedicated Adobe Partner. Over more than a decade of collaboration, this partnership has deepened our expertise in delivering impactful solutions.
2017
Global expansion
Expanding into Europe marked another pivotal moment, transforming M2 into a global consulting firm operating across three continents. This expansion allowed us to scale our expertise across a wide range of industries, including retail and manufacturing, financial services, sports and entertainment, telecommunications, education, and more. Today, we support clients across regions and markets.
2019
Full experience cloud integration
Broadening our focus to encompass the full Adobe Experience Cloud represented a major strategic initiative. It enabled us to align B2B and B2C strategies with best-of-breed technology to optimize cross-channel execution and drive measurable business outcomes.
Today
Innovation and growth
Today, M2 continues to evolve, significantly expanding the scope and impact of our services. Guided by a senior-led, business-first approach, we deliver scalable, future-driven solutions that help organizations stay competitive and achieve lasting success. Our long-standing partnership with Adobe has enabled over 100 successful implementations, with 55% of clients returning for three or more engagements, and has earned M2 recognition as an Adobe Gold Partner.
